Customer Data Platform
Bringing Order to the System

About

A Customer Data Platform (CDP) collects and unifies data from various sources to create a complete view of each customer. It helps businesses personalise experiences using both member data (like purchase history) and non-member interaction data (such as website visits).

My role

Design user flows, UI elements, organise interaction rules and logic, write user-friendly copy, and produce illustrations that align with the product’s style and usability needs.

Features

Design system, data management ,audience filter, marketing report, general settings and more

Platform

Web

Year

2024

UI design

UX design